Denver SEO Consultant: Structure, Not Reports
David Drewitz is a Denver SEO consultant and founder of Rank Outlaw, a specialty SEO service built around search architecture first. Most agencies skip the architecture layer entirely: no keyword assignment logic, no structural reason for any page to exist, and then blame the algorithm when rankings stall. With 30 years of marketing experience and deep background in keyword mapping, site structure, and page production systems, David brings an engineer's approach to organic search. Rank Outlaw exists to fix what most agencies report around but never solve. See the full list of SEO services.
SaaS clients have reached top-5 rankings within the first week of architecture deployment, starting from no prior rankings.
Get a QuoteWhat Is a Denver SEO Consultant?
A Denver SEO consultant is a search specialist based in the Denver market who builds keyword strategies, site architectures, and page-level optimization plans that earn organic rankings. Unlike agencies that manage SEO as a monthly subscription, a consultant delivers documented systems and named deliverables your team owns outright, with direct access to the strategist doing the work.
Denver SEO Consultant vs. SEO Agency
The distinction matters before you hire. Here is how the two models differ.
Ready to Build the Structure?
Most SEO engagements start with a site that has content but no architecture. If that's where you are, a project quote takes 20 minutes and scopes the full engagement.
Get a Project QuoteWhy I Built Rank Outlaw
I spent years watching agencies run the same playbook. Keyword dump. Blog calendar. Monthly report. No architecture. No keyword assignment logic. No structural reason for any page to exist. Clients kept asking the same question: "Why aren't we ranking?" The answer was always the same. Nobody had built the system.
Nobody had built the system. They were reporting around the problem, not fixing it.
The problem was never a lack of content. It was a lack of structure. Agencies published pages without assigning keywords. They built blogs without mapping topics to clusters. They ignored the architecture layer entirely and then blamed the algorithm when rankings stalled.
Rank Outlaw started as a division inside Creative Options Marketing, my Denver-based agency. The demand for architecture-first SEO outgrew the container. So I built Rank Outlaw as a standalone service, a dedicated SEO production system focused entirely on search architecture, keyword mapping, and page-level execution.
The gap in the market was obvious. Businesses do not need another agency managing their SEO like a subscription. They need an architect who builds the system, documents every decision, and delivers assets their team can execute against.
The Search Architect Approach
The Search Architect methodology is a three-phase system that builds every SEO engagement from the structure down.
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Architecture
Site structure and keyword cluster mapping. Every topic cluster defined. Every hub page placed. URL hierarchy locked before a single page is written.
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Keyword Mapping
Every page receives one primary keyword and supporting secondary terms. One page. One target. No overlap. Assignments follow search intent.
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Page Production
Pages built using the Apex Ranker system. H1 and H2 hierarchy, keyword placement, content depth, CTA positioning. Every page exits with a validated schema and SE Ranking score above 90.
A SaaS client reached the top 5 for two primary keywords within the first week of deploying architecture-first page production, starting from no prior rankings on those terms. Pages built through the Apex Ranker system average an SE Ranking on-page score of 92+ at first audit.
This is the same process behind Zero Page SEO, the methodology Rank Outlaw uses to position sites inside AI-generated search results. Review the full SEO process for a detailed breakdown.
How Engagements Work
David leads every engagement as the named strategist. Keyword architecture, site structure mapping, and production planning are his work on every project. Execution runs through a dedicated team of full-stack developers, technical SEO specialists, and paid media strategists, each working to the same documented production standard. You get direct access to the person who built the methodology, with a team behind it that knows how to execute.
David Drewitz, Denver SEO Consultant: Background
- 30 years in marketing, started in 1995, working across traditional and digital channels before search engines dominated acquisition
- Founder, Creative Options Marketing, Denver, CO, established 2009, full-service digital marketing agency
- Co-owner, Flat Five Marketing, Austin, TX, partnership expanding reach into the Texas market
- Industry experience, healthcare, hospitality, tourism, B2B services, professional services, and e-commerce
- Built the Apex Ranker methodology, a structured content production system that connects keyword research to on-page execution through documented production plans
- Published work: SEO architecture, keyword mapping, and page production methodology documented at rankoutlaw.com and creativeoptionsmarketing.com. LinkedIn: linkedin.com/in/david-drewitz-907a91/
- Core specialties, SEO architecture, keyword strategy, site structure design, paid media, and conversion-focused page production
Denver has been home base since 2015. The clients are national. The methodology works regardless of geography because search architecture follows the same structural principles everywhere.
Who This Consulting Engagement Is Not For
Three situations where I am not the right Denver SEO consultant for you:
If you want someone to manage your SEO like a subscription
Rank Outlaw delivers systems and named deliverables, not open-ended retainers. You receive the keyword map, the architecture, and the production plans. You own the assets. If you want hands-off monthly management, a full-service agency is a better fit.
If you want rankings without changing your site
Architecture-first SEO requires structural changes to your website. Page hierarchy, keyword assignments, schema deployment, and internal linking all touch the live site. If the site is off-limits, the methodology cannot execute.
If you are looking for the lowest-cost SEO option
The Search Architect methodology includes keyword validation, production planning, and senior review on every deliverable. That process produces better results at a different investment level than bulk content or automated optimization.
Denver-Based SEO Consultant: Where I Work
Rank Outlaw is based in Denver, Colorado. David has been in Denver since 2015, with roots in marketing going back to 2009 through Creative Options Marketing. Rank Outlaw launched in 2026. Active local engagements span the Front Range, including Boulder, Aurora, Englewood, and Colorado Springs. Clients are national. The Search Architect methodology works identically for Denver businesses and companies in any U.S. market because search architecture follows structural principles, not geography. Local engagements benefit from direct Denver market knowledge. National engagements benefit from the same documented system.
David Drewitz is a Denver SEO consultant who specializes in SEO architecture, keyword mapping, and page production systems. He is the founder of Rank Outlaw, an architecture-first SEO service built for companies that need structured search strategy rather than monthly SEO management. The Search Architect methodology connects keyword research to page-level execution through documented production plans and the Apex Ranker system.
- You need an SEO consultant who builds systems, not monthly reports
- Your site has content but no keyword architecture connecting it
- You want named deliverables: keyword maps, URL architectures, production plans
- You want the person who built the methodology to lead the work
Denver SEO Consultant: Questions Clients Ask
What does a Denver SEO consultant do?
A Denver SEO consultant analyzes your website, competitive environment, and search demand to build a structured strategy that earns organic rankings. At Rank Outlaw, that means keyword architecture, site structure mapping, production plans for every page, and schema deployment. The consultant does the strategic work. Your team or ours executes the build.
How is Rank Outlaw different from a Denver SEO agency?
An agency manages your SEO month to month through a retainer, with an account manager routing work to a team. Rank Outlaw architects the system and delivers named assets you own outright: keyword maps, URL structures, production plans, and optimized pages. You work directly with the strategist who built the methodology. No retainer dependency. No black-box reporting. You get the strategy documented and the deliverables in hand.
What is the Search Architect methodology?
The Search Architect methodology is a three-phase system: architecture (site structure and keyword cluster mapping), keyword mapping (one primary keyword per page with intent classification), and page production (content built through the Apex Ranker system with validated structure). Every engagement follows these phases in order.
Do you work with businesses outside Denver?
Yes. Clients are national. The methodology is the same for Denver businesses and companies in any U.S. market. Local engagements benefit from direct Denver market knowledge. National engagements receive the same keyword architecture, production planning, and page-level execution.
Does the Search Architect methodology work for my industry?
The methodology has been applied across healthcare, hospitality, tourism, B2B services, professional services, SaaS, and e-commerce. Search architecture follows the same structural logic regardless of vertical: one primary keyword per page, topic clusters mapped before content is written, and schema deployed to match what each page covers. The industry determines the keyword set and the competitive picture. The system for building pages that rank does not change.
How much does it cost to work with a Denver SEO consultant?
Every engagement is scoped based on your site, your market, and the competitive picture for your target keywords. Architecture-only projects are scoped differently from full execution engagements that include page production and schema deployment. There are no templated packages. Get a quote for a project estimate based on your specific situation.
What deliverables do I receive?
Named deliverables: keyword architecture maps, URL hierarchy documents, production plans for every page, optimized content, schema specifications, and internal link maps. Every asset is production-ready. Your team or ours can execute directly from the deliverables.
Work With a Denver SEO Consultant Who Builds Systems
Most SEO consultants sell hours. Rank Outlaw delivers systems. Every engagement produces named deliverables, keyword maps, URL architectures, production plans, and optimized pages, that your team owns outright. No retainer dependency. No black-box reporting. Just the structural assets your site needs to rank.
If your site has content but no architecture, that is the problem. Fix it. Request a project quote and David will scope the engagement based on your site, your market, and your competitive position.